At Family Counseling Service (FCS), you might have noticed that things have recently received a fresh look! We would love to formally introduce you to our new logo and branding, and our new mission statement.
We’re thrilled about the remarkable growth FCS has seen in recent years. These changes are a reflection of our progress and the direction we’re heading as a service organization.
Our previous logo and mission statement dated back to 2008, a time when FCS was a smaller agency solely focused on counseling services. Today, our mission statement serves as a compass, communicating the passion and vision of our organization and guiding our actions and decisions.
Our New Mission Statement
Our Board of Directors and leadership team recognized in 2023 that our old mission statement no longer captured the full extent of our services and impact within the community. We wanted our new mission statement to better represent us at this point in time, and are pleased to share that our new mission statement is:
“Helping people in our community navigate behavioral health challenges and develop the ability to thrive”
There are key words in our mission statement that reflect our core values:
- Helping: Central to our mission, we are here to serve those seeking help.
- Community: FCS is deeply rooted in the community, and committed to assisting our neighbors.
- Navigate: Our goal is to guide individuals through life’s challenges to find effective solutions.
- Thrive: Ultimately, we aim to empower our clients to flourish in all aspects of their lives.
Our New Logo
Accompanying our new mission statement is our updated logo. The design embodies our mission by illustrating our team’s support enveloping every individual seeking our help. The image of the person within the logo signifies growth and navigation beyond the circle, symbolizing thriving. In addition to our logo redesign, we’ve also revamped our brand colors to better represent the professionalism our staff exudes in serving our clients, partnering with other organizations, and educating mental health professionals through our Continuing Education Network. These new colors—a serene blue coupled with dark gray and a pop of vibrant greens —reflect our dedication to providing a calming influence while promoting growth and renewal. This color scheme not only symbolizes the harmony and balance we strive for in our service offerings, but also highlights the dynamic and professional essence of our work.
The Evolution of the FCS Logo Through the Years
Reflecting on the evolution of our logo over the years offers a visual narrative of our growth and the expanding scope of our mission. Each iteration reflects the era it represents and the strides we’ve made in service to our community. Each logo, with its distinct design and symbolism, encapsulates a chapter of our story, celebrating the progress we’ve made and anticipating the achievements yet to come.
2008- 2024
1976-2008
As we approach our centennial milestone in 2025, we are committed to expanding our reach and serving more individuals. This fresh “look” conveys a clear message about the enduring impact we aspire to make. We extend our gratitude for your continued support of FCS and the individuals we assist. Thank you for being part of our journey!
If you would like to make a donation to support Family Counseling Service and the work we do, visit our donation page. Your generous support allows us to continue making a meaningful impact in our community, helping individuals and families to navigate behavioral health changes and thrive. Every contribution, no matter the size, makes a significant difference in the lives of those we serve. Thank you for your commitment to our cause and for being an integral part of our mission to help our community thrive.
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